| g5trksbhl | Date: Friday, 2013-12-20, 4:07 PM | Message # 1 |
|
Lieutenant
Group: Users
Messages: 47
Status: Offline
| Reebok classics and Swizz Beatz launch eagerly anticipated
On July 20,2011in Manhattan, to an audience of world celebrities and influencers, Reebok Classics and Swizz Beatz unveiled their biggest joint project currently the 2011 Reethym of Lite campaign at Espace. The campaign celebrates the fresh new Reebok Lite footwear and apparel collection iconic Reebok styles with cuttingedge technology through Swizz's own interpretation in the Reethym of Lite. Friends of Swizz including JayZ, Beyonce, Alicia Keys, Sean "P. Diddy" Combs, Gayle King, Pharrell Williams, Clive Davis, DJ Khaled, Busta Rhymes, Lloyd Banks and much more was launched to celebrate and were treated to private performances by Swizz Beatz and Lloyd Banks on stage that has a live band."The Reethym of Lite campaign connects website visitors to something they hear on the radio, see within the TV, enjoy at a party and also see in the form of commercial during their favorite show," said Swizz Beatz."For me, the Reethym of Lite is definitely an "International Party" it connects the sneakers being light, the rhythm of dance, music, <a href=http://www.passport2history.com/upload/Orange%20County/aj.html>http://www.passport2history.com/upload/Orange%20County/aj.html</a> art and type additionally, the rhythm of individuals, simple fact <a href=http://www.passport2history.com/upload/Orange%20County/ugg.html>http://www.passport2history.com/upload/Orange%20County/ugg.html</a> that everybody requires light in the future. Reebok and Swizz are taking Reebok Lite plus the Reethym of Lite global."
The campaign is definitely the latest come in a partnership this really is redefining the common meaning of an artistbrand collaboration. Reebok enlisted the platinum producer, artist, designer and philanthropist because creative director of this campaign, which marks the return of Reebok Classics to TV.
Swizz's musical vision for the Reethym of Lite visited life with an "International Party". Swizz adds, "When I finished the record I knew it had been an ideal fit on your campaign it just felt right". Aided by the lyrics and also the beat on hand, Swizz felt he was willing to visually bring the Reethym of Lite alive, and he knew a really perfect man for the job globally renowned music video director Chris Robinson.
For Swizz's interpretation of Reethym of Lite being a reality, Swizz and Chris brought on most of the top creative minds in the industry, <a href=http://www.passport2history.com/upload/Orange%20County/nb.html>ニューバラン 574</a> including choreographer HiHat and laser light artist Eliav Kadosh. HiHat selected a core team of 25 dancers from around the globe to obtain the vision on the Reebok Lite sneakers and dance to our lives. Flex, Kelli Divincen, Daniel Graham, Duncan Tran and BBoy Lil' Bob. Aside from these dancers, much more than 150 extras took part in a climactic scene a true "International Party."
For the put in California at Downey Studios the birthplace for the Apollo space program Light Rave International created laser installations and effects. Pushing the boundaries of laser light art, they crafted a cuttingedge effect using lasers, smoke as well as an acrylic box. The finale effect represents a multidimensional Classic R enclosed with a box.
Todd Krinsky, Head of Classics for Reebok, said, "Over earlier times year, we've really focused our efforts to create great items that to use the intersection of life, sport and design. Within Classic Lite collection, we've updated iconic Reebok styles with materials, colors and styling details that capture the fancy of those who live their lives along at the intersection of dance, art, street culture and sport and it's these consumers who we would have liked to celebrate during the Reethym of Lite campaign. Swizz understands where you should take the brand, based on this campaign, we're on our solution to success."
[url=http://www.sia.fr/images/nb.html]ニューバランス 996[/url]
[url=http://www.sia.fr/images/airjordan5.html]エアジョーダン 5[/url]
[url=http://www.sia.fr/images/uggboots.html]ugg ブーツ キッズ[/url]
|
| |
| |
